Tracking Software
Agents selling insurance services are under tremendous pressure nowadays. With the proliferation of fly-by-night lead companies and lead generation training providers, agents and their insurance selling processes are undergoing major transformation. With more internet savvy consumers and businesses are going online in search of insurance quotes, rates and research information, agents are adapting to the technological changes and leveraging internet and net based software solutions.
Insurance Lead Tracking Software
Phrases such as Insurance lead management software, Insurance lead tracking system, Insurance distribution and routing solution and Insurance lead company software refer to the same software technology and solutions.
The primary objective of using an Insurance Lead Tracking software solution is to convert more leads to insurance customers and write more policies. In order to achieve this goal, the software platform should help do the following:
- Lead Capture: Promptly capture leads from multiple lead companies, import from spreadsheets and other data files, allow manual entry of leads collected through networking and referrals
- Lead Distribution: Distribute or route leads captured to insurance agents, if you are a multi-agent or multi-location agency. Leads can also be fetched from the general queue using PULL process by the agents.
- New Lead Alerts: Alert the agents via email, SMS or voice mail (text-to-speech technology) for the arrival of the new leads, so that the prospect can be called immediately.
- Drip Email Messages: Send drip email (autoresponder) messages with agent’s contact information automatically to the prospective clients about the receipt of lead information.
- Automated Tracking Tools: Enable fast follow-up using automated tools such as event triggered drip email messages, automatic one-touch dialers and text to speech dialers.
- Follow-up Tracking: Log follow-up calls, actions, and notes in the lead management system.
- Reports and Analytics: Provide unified view of the lead status, sales stage, conversion possibilities, bad / invalid leads, etc. For agencies, detailed analysis reports to view lead performance reports by agent and graphical summary reports.
Why use a Lead Management Solution?
There are several benefits of using a lead management solution for managing insurance leads. Also, there are several pitfalls of NOT using the lead tracking system. Here are the key factors of consideration:
- It is estimated that over 70% of the leads slip through the crack, without the effective use of a Lead Tracking and Management System.
- Insurance leads received from the internet lead providers should be followed-up within minutes. If a lead is not called within the first hour, the chances of getting the prospect converted to a customer is a remote possibility.
- Unlike the traditional selling model, in the internet centric lead acquisition model, you can lose money quickly. Remember each lead is purchased with hot cash!
- More leads are to be qualified, processed, and followed up nowadays. In other words, the conversion rates are much lower.
- More leads can be followed using automated tools provided by the LMS, such as automatic lead import, email / sms alerts, drip email messages, etc. A great deal of manual efforts can be saved by automating the lead management processed using a suitable insurance lead management software (LMS) tool.
- A LMS tool can be implemented within a day (sometimes within minutes / hours) and hence no wastage of time.
- The lead tracking software tools can be accessed via Internet and hence there is no need for any installation of software / hardware in your office.
- The learning curve for using the LMS software is much low when compared with traditional software solution. The systems can be easily learned within a few days any formal training.
- As these software systems are fully web based and available on demand, no long term commitments with the software vendors.
- Above all, the web based insurance lead management software systems constantly undergo upgrades and enhancements without committing additional money. You can keep up with the technology trends and industry best practices by following the software processes.
LeadPro247 is a LMS for insurance agents and agencies. It can be integrated with several leading lead providers and vendors, in order to import the web leads automatically. You can also easily integrate your landing pages and lead capture forms on your own websites.
